Force Marketing’s suite of solutions are designed to address every aspect of a dealership’s marketing needs with precision and power. Through highly personalized multi-channel campaigns, you can now rely on one partner to deliver the right message to the right consumer during every stage of their car shopping, buying and service journey.
With our paid search management, we help you generate more leads. Our strategy utilizes technology, date, and human management to optimize campaigns down to the keyword level, leveraging ad extensions such as location, call, call out, structured snippets and price. We also provide best in class dynamic ads to make sure your inventory is always front and center.
Software and management of paid media campaigns across Dig Ad publishers, including, Meta (Facebook and Instagram), Display/Retargeting, Performance Max (including VLA), YouTube and Programmatic. Campaigns include Dynamic Inventory where applicable. We can design custom ads relevant to your dealership’s sales or service goals. Choose from specific in-market (including first party) audiences that target consumers with the highest propensity to buy or service their vehicles at your dealership based on 1,000+ demographical, behavioral, and locational attributes.
DRIVE is Force Marketing’s groundbreaking solution that leverages the power of streaming media to revolutionize dealership advertising. DRIVE ensures dealerships connect with audiences at the moments that matter most. With our cutting-edge technology we can match creative to specific audiences based on their customer journey. DRIVE generates dynamic videos based on your current inventory, combining a personalized digital shopping experience with an actual VIN from your website. DRIVE gives retailers the ability to reach pre-market and in-market shoppers across all channels including YouTube, programmatic networks, and CTV streaming services like Peacock, NBC Live Sports, Amazon Fire TV, Hulu, Roku, Sling, etc. It is fully automated, provides real-time updates, and tracks in-store visits from every consumer it reaches.
Our streaming audio strategies can target auto consumers by demographic, interest, geolocation, device type, genre, playlist, and more. With consumers now spending an average of 4.5 hours daily listening to streaming audio through streaming services, podcasts, and app content there’s a ton of untapped marketing opportunities for auto retailers. Our streaming audio campaigns connect and convert listeners into buyers.
We offer 100% unique content that is optimized for search engines and tailored to your website’s needs. Our SEO experts provide website content & user experience audits, schematic markup and citation building services, social media and ORM integration, custom landing pages, and real-time performance tracking. Our unique account management system allows for a dedicated support team to review daily KPIs and ensure your account data is actionable.
Recapture is a powerful remarketing tool designed to turn missed opportunities into completed sales. By tracking visitor behavior on dealership websites, Recapture identifies potential customers who showed interest but didn’t convert. It then delivers personalized ads across direct and digital channels, reminding these visitors of the vehicles or services they viewed and encouraging them to return to the dealership website to complete their purchase journey. With its ability to dynamically reflect user behavior, Recapture ensures ads remain relevant and engaging. Its advanced tracking and reporting tools allow dealerships to measure campaign effectiveness, from return visits, net new customer interaction, and completed purchases, optimizing every touchpoint for maximum ROI. Recapture enables dealerships to fully capitalize on website traffic, turning passive interest into actionable results and ensuring no lead is left behind.
Our ATOM® Retention platform is the most advanced and flexible retention and loyalty solution in the market. Our solution expands communications to a dealer’s entire DMS, adds channels (email, direct mail, social, display, and streaming video), adds more touchpoints (triggers) to the customer journey, assisting your dealership to retain customers before they defect. ATOM® can be utilized as a full-service retention program that encompasses the entire ownership experience.
ATOM® can also be utilized as a “wrap around” retention solution to enhance the fundamental, linear, one size fits all programs offered by standard OEM programs. ATOM® Retention platform allows your dealership to reach a larger audience at a higher frequency with our “always on” triggered communication platform. Encourage sales with strategically timed sales-related communications. ATOM® Retention focuses on the dealership challenges which deliver greatest results!